Why you need a presence on LinkedIn
- To develop your network of contacts and find potential clients
- To showcase your skills and expertise
- To promote your products and services
- To stay informed about all the latest news in your line of business
Six tips for shining on LinkedIn
Maximize your connections
On LinkedIn, every connection represents a new opportunity. The more connections you make, the broader your network of contacts and the greater the number of potential clients. The key is to make sure the people you add to your network are acquaintances or people who have the same interests as you. Don’t add just anyone.
Pay attention to errors
Project a professional image by posting texts that are free of grammar and spelling errors. Take the time to read over your text more than once before you post it, and ask a friend or colleague to review it if need be. One trick is to copy and paste your text into a Word document. The spell and grammar checker will highlight most errors.