With over two billion users, Facebook is still the world’s #1 social media site. More than just a website, Facebook is an essential tool for growing your network, identifying needs and generating sales opportunities.

Why use Facebook

  • To grow your reputation and attract new prospects
  • To showcase your knowledge by posting tips regarding insurance and financial services
  • To build long-term relationships with your clients and promote loyalty
  • To promote the products and services you offer
  • To drive traffic to your personalized web page

Six tips for shining on Facebook

Invite clients and friends to promote your page

Start by inviting existing clients and other people to like your Facebook page. They can support you by liking, commenting on and sharing your posts. To learn more

Be active on Facebook and post content on a regular basis

To get the most out of Facebook, you must put a little time into it on a regular basis. Take some time two or three times a week to share relevant content, respond to comments on your page and to private messages. To learn more

Encourage interaction by your followers

Facebook encourages posts that generate interactions: comments, likes and clicks. Ask your followers questions and encourage them to comment to learn more about their needs. End your posts by reminding your followers to like and share your posts. To learn more

Keep your posts varied

Vary the topics of your posts to keep your followers interested. We suggest 80% advice posts (articles from the Advice Zone, posts from the Web Showcase, shared articles from various media) and 20% promotional content. Remember that social media is not there to make sales, but to build long-term relationships.

Use top-quality images

Like your business card, your Facebook page is a representation of you and must reflect a professional image. Always use top-quality images and videos or those provided by iA. Never use images found on Google.

Pay attention to errors

Project a professional image by posting texts that are free of grammar and spelling errors. Take the time to read over your text before posting or better yet, copy and paste your text into a Word document. The spell and grammar checker will highlight most errors.

Some ideas for posts

  • Tell your followers about our current contests and promotions
  • Educate your followers using Did you know? and True or false? quizzes about insurance and savings
  • Share interesting posts about your line of business, such as articles from business journals
  • Share posts from the Web Showcase and the iA Facebook page
  • Share articles from the Advice Zone and other pages on the ia.ca website


To help you get started, we have created a few ready-to-use sample posts. You can simply copy and paste these onto your Facebook page.

See samples

Useful documents

To help you find even more exposure online, we are providing guides that will help you develop your online business, as well as images and videos to enhance your presence.

Consult the resource center