Why use Facebook
- To grow your reputation and attract new prospects
- To showcase your knowledge by posting tips regarding insurance and financial services
- To build long-term relationships with your clients and promote loyalty
- To promote the products and services you offer
- To drive traffic to your personalized web page
Six tips for shining on Facebook
Invite clients and friends to promote your page
Start by inviting existing clients and other people to like your Facebook page. They can support you by liking, commenting on and sharing your posts. To learn more
Be active on Facebook and post content on a regular basis
To get the most out of Facebook, you must put a little time into it on a regular basis. Take some time two or three times a week to share relevant content, respond to comments on your page and to private messages. To learn more
Some ideas for posts
- Tell your followers about our current contests and promotions
- Educate your followers using Did you know? and True or false? quizzes about insurance and savings
- Share interesting posts about your line of business, such as articles from business journals
- Share posts from the Web Showcase and the iA Facebook page
- Share articles from the Advice Zone and other pages on the ia.ca website
SAMPLE POSTS
To help you get started, we have created a few ready-to-use sample posts. You can simply copy and paste these onto your Facebook page.
See samplesUseful documents
To help you find even more exposure online, we are providing guides that will help you develop your online business, as well as images and videos to enhance your presence.
Consult the resource center