Why use Facebook
- To grow your reputation and attract new prospects
- To showcase your knowledge by posting tips regarding insurance and financial services
- To build long-term relationships with your clients and promote loyalty
- To promote the products and services you offer
Six tips for shining on Facebook
Use top-quality images
Like your business card, your Facebook page is a representation of you and must reflect a professional image. Always use top-quality images and videos or those provided by iA. Never use images found on Google.
Pay attention to errors
Project a professional image by posting texts that are free of grammar and spelling errors. Take the time to read over your text before posting or better yet, copy and paste your text into a Word document. The spell and grammar checker will highlight most errors.