Creating your professional Facebook page

With 2 billion users, Facebook is vital for online visibility. It’s a social network where it’s possible to promote products and services. So, you need to be there!

The benefits of being active on social media

  • Grow your professional network
  • Maintain good relationships with your clients
  • Reach new clients
  • Increase your brand awareness and visibility

5 easy steps to create your page!

1

From your Facebook profile page, select the option Create a Page, by clicking on the + icon beside your name in the upper right-hand corner

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2

Enter your name and title, then for the category, start writing “insurance” and the category “Insurance company” will come up. Select this category:

E.g.: Jane Theadvisor, Financial Security Advisor

3

In the Description section, write your name and title followed by “at Industrial Alliance Insurance and Financial Services Inc.”

E.g.: Jane Theadvisor, Financial Security Advisor at Industrial Alliance Insurance and Financial Services Inc.

4

Cover photo: Add one of our official corporate covers proposed by the Communications Department.

To do this, download the cover photo of your choice from the Web Showcase page.

5

Profile photo: You must use your business photo, which is the one used on your business card, or another similar photo.

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